The Solely Enterprise Concept You Must Begin Making Cash

If you happen to do a Google seek for “enterprise concepts” you will rapidly get overwhelmed and confused by articles providing quite a few, random strategies. And whereas among the concepts could also be inspiring, in addition they miss the obvious – and best – method to generate income as an entrepreneur.

The Solely Enterprise Concept You Must Begin Making Cash

Lindsey Thoeng

Develop into an expert service supplier based mostly on the abilities you have already got.

Assume you’ll be able to’t do it? Assume once more. As a result of should you’ve ever excelled and loved any job-related job, you’ll be able to promote that service to organizations and people.

Following this course of helps you keep away from lots of the dangers related to entrepreneurship. It helps you keep away from imposter syndrome by doing one thing you recognize you might be good at, and since you’ve got been paid for them prior to now, you recognize there is a market to your providers .

So cease wanting externally for enterprise concepts. All the pieces it’s essential begin a enterprise is already inside you. This is a 3 step course of to get you began.

Decide your zone of genius

It is time to receives a commission, and step one is to find out your Zone of Genius, that are the duties you are feeling uniquely certified to carry out and revel in. This time period comes from the e-book The Huge Leap by Homosexual Hendricks and I am going to stroll you thru the method of discovering yours now.

We’ll begin by gaining a primary understanding of the assorted zones of competence.

Incompetence: You are not good at this stuff and do not wish to be

Competence: You’ll be able to carry out these duties however others can do it simply as nicely

Excellence: You’ll be able to carry out these actions extraordinarily nicely nevertheless it is probably not as rewarding as you want at instances.

Genius: These are the actions you take pleasure in and wish to maintain creating. You could possibly speak about them for hours and by no means get bored. That is the service you will supply to purchasers.

Subsequent, open up this spreadsheet. In Column E jot down all of the organizations you’ve got labored at. As soon as you’ve got accomplished that, write down all the key duties and actions you carried out at every group in Column F. This additionally consists of instruments and processes concerned with every function, and you may most likely elevate most of this info out of your resume or LinkedIn profile.

Now it is time to assign all these duties and actions to varied Zones of Competence. You will wish to be extraordinarily sincere with your self right here. Typically it is best to have a handful of actions in your Zone of Genius, a couple of extra in your Zone of Excellence, and much more within the remaining zones.

You’ll be able to see the instance out of your worksheet under.

Based mostly on the instance above, this particular person might change into a guide who helps organizations plan their Fb advert campaigns. We’ll go deeper into potential service choices subsequent.

Associated: 5 Steps to Get (Nearly) Anybody to Join With You on LinkedIn

Decide the precise providers you will promote

Now that you have recognized the abilities you wish to monetize, it is time to create providers based mostly on these abilities. I created the A.C.T.I.O.N. enterprise ideation mannequin that can assist you rapidly decide which providers you want to supply.


These could be scary if we’re speaking about your taxes, however they’re extraordinarily useful should you present them as service to organizations or people. Based mostly in your zone of genius, that is the step-by-step strategy you will use to investigate an organization or course of. Your major objective right here is to determine areas of enchancment or alternative.

Need assistance creating your audit? Watch this step-by-step video I created.


This entails offering your opinions, analyses, and suggestions to organizations or people based mostly by yourself experience. Luckily, you should use the identical course of that you simply already created to your audit.


You will assist people or organizations develop the precise abilities wanted to carry out their job. That is totally different from consulting, nevertheless it’s considerably associated. Perhaps throughout your audit or consulting you found they should begin leveraging a brand new course of, however they do not at the moment know find out how to. That is the place you are available to offer coaching.


That is the place you assist your purchasers implement the instruments or groups wanted to realize their targets. It might be onboarding a brand new device and even deciding on the suitable vendor to accomplice with.

Ongoing Retainers

That is one among my favourite methods to earn cash. With retainers you proceed offering recommendation and providers based mostly in your space of experience. However it’s possible you’ll not have a selected challenge you are engaged on. You are simply there to reply questions at any time when they come up. I strongly advocate providing retainers on the finish of any challenge so you’ll be able to proceed producing income out of your purchasers.

New Alternatives

By design that is probably the most versatile a part of the mannequin. What concepts are you able to give you based mostly on the group, their targets and artistic methods you’ll be able to assist them attain their desired end result?

I am going to offer you an instance right here. I make instructional movies targeted on entrepreneurship for one among my enterprise companions. However I just lately pitched them on a brand new alternative, which is organising an accountability program for all their program individuals. That is aligned with my earlier work and their mission so that they had been receptive to the thought.

In order that’s A.C.T.I.O.N. enterprise ideation mannequin. You’ll be able to decide one or all of those, however I extremely advocate providing audits because it establishes the baseline for all of your different service choices.

Subsequent up, we’ll cowl selling what you are promoting.

Realted: How Networking Is Obligatory for Efficient Entrepreneurship

Ask your community to unfold the phrase about what you are promoting

I’ve interviewed tons of of entrepreneurs, and 90 p.c of their first purchasers got here from their community. So earlier than you begin posting on social media begging strangers to work with you, begin with the individuals who already know, like and belief you.

Consider 10-20 individuals you recognize who can unfold the phrase about your new enterprise. This consists of earlier coworkers, associates and family members. Ideally, these people would have entry to a related community. That means they might know individuals or organizations that would use your providers.

Then, you are going to attain out to them and ask for his or her assist. This is a template you begin with.

Hey Omar,

Hope all is nicely in your finish.

Reaching out to let you recognize that I’ve began a brand new enterprise and I am questioning should you might assist me unfold the phrase.

In brief, I assist (target market), (take this motion) to allow them to (obtain a selected end result)

Would you occur to know of any people or firms that will have an interest on this service? In that case, I might admire it should you might introduce us or simply ahead this e-mail.

Thanks to your help!

You’ll be able to ship this message by way of e-mail or messaging, whichever makes probably the most sense for you based mostly in your relationship.

Subsequent steps

Entrepreneurship is difficult, nevertheless it does not should be complicated. By following this course of you’ll earn cash, save time and keep away from burnout.

If you do not get leads throughout the first seven days I recommend reaching out to extra individuals in your community utilizing the identical message. That is probably how you will get your first consumer, so keep it up.

And I do know you are still going to have some questions.

  • How a lot ought to I cost?
  • How do I get extra individuals asking for my providers?
  • How do I maintain my purchasers glad?

If you would like assist with that, think about becoming a member of my video course, The Solopreneur’s Shortcut. You will get solutions to all these questions and extra via a mix of movies, worksheets and templates.

Both means, I want you the very best of luck!

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