Swedish AdTech firm, BrightBid faucets into London’s dynamic begin up scene to speed up development

Swedish AdTech firm, BrightBid faucets into London’s dynamic begin up scene to speed up development

Gustav Westman, CEO and Founder, BrightBid

“We’re actually excited for the following stage in BrightBid’s evolution as we launch in London to reap the benefits of the UK’s place because the second largest marketplace for Google Advertisements on this planet and its dynamic startup scene for tech corporations”. Gustav Westman, the Founder and new CEO of BrightBid stated.

AdTech platform for Google Promoting, BrightBid has at this time introduced the launch of its UK operations in London to considerably speed up its international development. Based in 2020, the Swedish firm has grown near 400% YoY in income and is nicely within the high 10% of quickest rising SaaS corporations globally. The corporate helps PPC and advertising groups scale up efficiency on Google Search Advertisements utilizing its proprietary AI know-how.

“Our ambition is to assist companies giant and small throughout the UK compete with rising PPC prices and ship optimised cost-effective campaigns utilizing the AI-driven know-how that we’ve developed,” stated Gustav Westman, the Founder and new CEO of BrightBid. “We’re actually excited for the following stage in BrightBid’s evolution as we launch in London and reap the benefits of the UK’s place because the second largest marketplace for Google Advertisements on this planet. We wish to service our rising UK shopper base from our new London HQ, and construct on the corporate’s fast development following enormous success in Europe supporting corporations,” Westman stated.

The concept of BrightBid happened when shut buddies, Gustav Westman and Marcus Möller noticed the necessity to assist companies ship optimised campaigns with Google Search Advertisements and compete in an more and more crowded setting.With the appointment of CTO Edmund Aldrich de Leon in 2021, they developed an AI engine that works alongside Google’s automation and first-party knowledge to search out one of the best performing key phrases, improve bidding changes and generate extra income, leads and prospects. Mixed with the advertising and gross sales experience, BrightBid’s AI- and human-led providing helps corporations ship a median 20% improve in conversions.

“The AI engine works for every type of Paid Search advertisers however B2B entrepreneurs are seeing very excessive efficiency lifts because the Google CPC’s for this advertiser group have been particularly challenged with the pandemic as competitors has intensified,” stated Marcus Möller, Co-Founder and Head of Buyer Success. “The migration to on-line advertising has grown quickly within the final 2 years which in flip is driving Google price inflation in key verticals – we’re assured that our providing will help corporations take their on-line presence to the following stage with out scaling prices,” concluded Möller.

BrightBid just lately raised £2m in a seed spherical from a variety of seasoned tech and SaaS firm founders, together with Filip Lilja, co-founder of autonomous trucking firm Einride, Mikael Lindblom, co-founder and former CEO of bill administration SaaS firm Medius, and Thor-Olof Philogène, founder and CEO of enterprise insights SaaS firm Stravito in addition to former CRO at iZettle. That is a part of a fundraising drive to assist the event of the platform and appoint new hires – together with development to the advertising staff, funding within the London workplace, and continued deal with growing new enterprise.

BrightBid affords a free audit to stipulate the anticipated will increase in conversions related to utilizing their AI pushed system and works with shoppers hand in hand to rapidly prepare the AI engine to attain improved leads to 30 days.

Notes for editor:

  • 2022 International Startup Ecosystem Report.
  • High 10% of quickest rising SaaS options relies on comparability to development from the SaaS Capital Progress Benchmarks Survey for Personal SaaS Corporations 2000 – right here.
  • Adspend – WARC Media, primarily based on knowledge from IAB US, IAB Europe, IAB UK and Dentsu. Search market share – statcounter.


For extra info, please contact: Alex Humphries-French [email protected]

About Brightbid

BrightBid is a quickly rising AdTech firm utilising AI and human experience to create extra refined Google Advertisements suggestions for companies to drive buyer acquisition. Mixed with BrightBids’ advertising and gross sales experience, our AI- and human-led providing permits corporations to compete higher in Google Search, seeing on common a 20% improve in conversions. Based in 2020, BrightBid is nicely within the high 10% of quickest rising SaaS corporations globally and has achieved over 500,000 conversions for its 400 prospects.

http://www.brightbid.com

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