Small Enterprise Saturday 2022: What’s it and when is it?

Man and customer laughing in shop

Supporting a small enterprise could make an enormous distinction (Image: Getty)

We would have nearly survived Black Friday and Cyber Monday without damaging our bank accounts too much, but there’s another shopping event to be aware of – and this one is a bit different.

Small Business Saturday 2022 marks the 10th year of the event in the UK, and the campaign has grown significantly each year.

In 2020, £1.1 billion was spent with small businesses across the day.

Here’s what you need to know about the day and how you can get involved.

What is Small Business Saturday?

Small Business Saturday UK is a grassroots campaign, which focuses on the success of small businesses, and encouraging customers to shop within their local communities.

Woman shopping

Small Business Saturday helps you find local businesses in your area or online (Picture: Getty)

American Express is one of the principal supporters of the annual celebration.

Many small businesses take part in the day by hosting events and offering discounts.

When is Small Business Saturday?

Small Business Saturday falls on the first Saturday of December each year.

For 2022, that is today, December 3.

When did Small Business Saturday start?

The first Small Business Saturday took place in 2010 in the United States, and was an initiative introduced by American Express on the first Saturday after Thanksgiving.

A good excuse to finish your Christmas shopping AND support small businesses (Picture: Getty)

How to support Small Business Saturday or register your business

If you want to support a small business local to you, there’s a Small Business Finder that’ll allow you to find nearby places to shop this weekend.

Even though you might have missed this year’s Small Business Saturday, signing your own business up means you can get regular support, and take part next year.


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