Prince William Awards $1.2M Prize to Firm Making Packaging From Seaweed

  • Prince William awarded 5 Earthshot Prizes of $1.2 million on Friday to fund local weather innovation.
  • Notpla, one among this yr’s winners, makes use of seaweed to supply “naturally biodegradable” packaging.
  • The local weather startup has additionally produced an edible bubble that may maintain liquids known as the “Ooho.”

Notpla, a startup that makes sustainable plastic-like packaging out of seaweed, was awarded one among Prince William’s annual Earthshot Prizes on Friday.

The celebrated Earthshot Prizes have been awarded on Friday in Boston. Every winner will obtain £1 million ($1.2 million) to develop their local weather improvements.

The star-studded ceremony, hosted by Prince William and Kate Middleton, had numerous celebrities in attendance together with Billie Eilish, Ellie Goulding, Annie Lennox, Rami Malek, Catherine O’Hara, and David Beckham.

Notpla was based in a London kitchen by college college students Rodrigo Garcia Gonzalez and Pierre Paslier in 2014.

The pair’s first product was the “Ooho” — an “edible bubble” designed to carry liquids. In keeping with its web site, the startup goals to fight plastic waste by producing “naturally biodegradable and home-compostable” packaging.

In keeping with the startup’s web site, Nopla partnered with the sports-drink model Lucozade in the course of the 2019 London Marathon. The partnership changed single-use plastic cups and bottles with 36,000 “Ooho” capsules to maintain athletes hydrated with out extreme plastic waste.

An employee poses for a photograph with an edible bubble "Ooho" at Notpla in Hackney, east London

Notpla’s “Ooho” is an “edible bubble” able to holding liquids — a substitute for plastic.

Justin Tallis/Getty Pictures



Notpla has since created a waterproof coating for takeaway bins, paper, and movie, in addition to a inflexible plastic different, all made utilizing seaweed.

The corporate made greater than one million takeaway bins for the supply platform JustEat in 2022, BBC Information reported.

The Earthshot Prizes have been launched in 2020 by Prince William and Sir David Attenborough. The title is a reference to President John F Kennedy’s “moonshot” ambition to get a person on the moon inside a decade.

The 5 Earthshot Prize winners have been chosen from a shortlist of 15 finalists by a panel that includes actress Cate Blanchett, singer Shakira, naturalist David Attenborough, and Prince William. 

“I consider that the Earthshot options you’ve got seen this night show we will overcome our planet’s biggest challenges,” Prince William advised attendees of the award ceremony in keeping with BBC Information.

“By supporting and scaling them we will change our future.”

Edible bubbles "Oohos" are seen at the end of the production line at Notpla in Hackney, east London

Notpla’s laboratory is predicated in Hackney, in London.

Justin Tallis/Getty Pictures



Plastic air pollution has a devastating impression worldwide — killing animals, disrupting ecosystems, and damaging folks’s livelihoods, meals sources, and social welfare. 

Notpla co-founder Pierre Paslier advised the BBC: “When Rodrigo and I began Notpla eight years in the past in our pupil kitchen, we’d have by no means imagined we’d be right here in the present day.”

“Nobody needs to stay in a world stuffed with plastic waste however it’s not too late to behave. There’s by no means been a better time to make use of pure options to unravel the plastic problem,” he continued.

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