Confirmed business chief to drive advertising technique and speed up development initiatives
NEW YORK, Nov. 29, 2022 /PRNewswire/ — Integral Advert Science (Nasdaq: IAS) immediately introduced the appointment of Khurrum Malik as Chief Advertising Officer (CMO) efficient instantly. Malik will speed up market development initiatives for IAS and lead its world advertising technique. Malik might be based mostly in New York and report on to Yannis Dosios, Chief Business Officer.
Malik is a expertise advertising chief with a broad vary of expertise driving development for private and non-private corporations. Most just lately, Malik was Head of World Enterprise Advertising at Spotify, the place he led enterprise advertising, artistic, product advertising, measurement, and analytics groups inside Spotify’s promoting enterprise. Beforehand, he served as CMO of Compass, an actual property expertise platform, and was Head of Product Advertising at Meta. Malik holds an MBA, M.S., and B.A. from the College of Virginia.
“Khurrum’s spectacular background and keenness for expertise and advertising might be instrumental to driving our go-to-market methods and growing consciousness of our price proposition,” mentioned Yannis Dosios, Chief Business Officer IAS. “We’re excited for him to guide the advertising effort for IAS.”
“IAS has set the worldwide benchmark for belief and transparency in digital media high quality. I look ahead to working with all the IAS workforce to make sure world entrepreneurs, publishers, and media platforms perceive how greatest to leverage our expertise and insights to activate brand-safe and ROI-driven campaigns,” mentioned Malik.
Malik is a acknowledged business chief, having guided groups to win Cannes Lions (Gold), AdAge Creativity, Webby, and Web Promoting Bureau awards.
About Integral Advert Science
Integral Advert Science (IAS) is a world chief in digital media high quality. IAS makes each impression depend, making certain that advertisements are viewable by actual individuals, in secure and appropriate environments, activating contextual focusing on, and driving provide path optimization. Our mission is to be the worldwide benchmark for belief and transparency in digital media high quality for the world’s main manufacturers, publishers, and platforms. We do that by data-driven applied sciences with actionable real-time alerts and perception. Based in 2009, IAS works with 1000’s of prime advertisers and premium publishers worldwide. For extra info, go to integralads.com.
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SOURCE Integral Advert Science, Inc.