BlueTriton Manufacturers Names Kheri Holland Tillman as Chief Advertising Officer

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Veteran CPG Marketer Joins BlueTriton Manufacturers to Lead Advertising Technique as Producer of Main Water Manufacturers Advances Progress & Innovation Agenda

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STAMFORD, Conn. — BlueTriton Manufacturers (“BlueTriton”), the producer of an unmatched portfolio of regional spring water and nationwide purified water manufacturers, introduced that Kheri Holland Tillman, a veteran CPG gross sales and advertising government, has joined the corporate as Chief Advertising Officer.

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With greater than 20 years of client and buyer advertising expertise and a confirmed monitor report of feat in retail, ecommerce, know-how, meals and beer, Tillman has pushed nationwide and international built-in enterprise methods for an array of distinguished manufacturers comparable to Jell-O®, electronics maker JBL® and Dos Equis®.

“As we proceed to unlock the facility of our core enterprise with elevated model constructing investments and develop organically by way of innovation and strategic additions to our platform, Kheri’s broad talent set, inventive strategy and management talents will make her a useful asset to our advertising efforts and additional increase the energy of our senior administration crew,” stated Paul Norman, President of Retail, BlueTriton Manufacturers.

“Along with a house of nice manufacturers, our aim is to additional place BlueTriton as a vacation spot for excellent expertise who’ve the fervour and experience to satisfy the problem of our thrilling progress technique,” he added. “Kheri greater than matches the invoice and we’re delighted to welcome her aboard at this vital time.”

Previous to becoming a member of BlueTriton Manufacturers, Tillman was Vice President of International Growth and Advertising Companies at Harman Worldwide the place she led a worldwide crew of entrepreneurs accountable for the creation of all international client communication by way of promoting, inventive and advertising property. She additionally spearheaded the event of world platforms such because the NBA and Grammys and labored with a number of model ambassadors together with Doja Cat and Steph Curry for the corporate’s premium audio manufacturers and applied sciences.

“I’m thrilled to be returning to the buyer packaged items business, engaged on a beverage enterprise with a portfolio of iconic manufacturers,” stated Ms. Holland Tillman. “It’s such an thrilling time for BlueTriton and I’m trying ahead to working with the corporate’s proficient crew to establish inventive methods to propel our manufacturers ahead.”

Tillman additionally held the place of Vice President of Advertising at Heineken USA the place she oversaw the extremely widespread Dos Equis “Most Attention-grabbing Man within the World” advertising marketing campaign that resulted in year-over-year double digit progress of the model for six straight years. Then, as Heineken’s Vice President of Commerce Advertising and Gross sales Technique, she led the technique and programming that elevated Heineken’s in-market strategy and produced profitable model efficiency, together with the creation of retail packages with 360 activation that drove retail exercise throughout the portfolio.

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She is a graduate of Spelman School. She additionally obtained an MBA diploma in Advertising and Managing Technique from Northwestern College’s J.L. Kellogg Graduate Faculty of Administration.

About BlueTriton Manufacturers:

BlueTriton Manufacturers gives an in depth portfolio of extremely recognizable, responsibly sourced, and sustainably packaged spring water and different water manufacturers together with Poland Spring® Model, Deer Park® Model, Ozarka® Model, Ice Mountain® Model, Zephyrhills® Model, Arrowhead® Model, Origin™ Pure Spring Water, Saratoga® Spring Water, AC+ION™ Alkaline Water, Pure Life®, Splash Blast® Flavored Water Beverage and Splash Fizz® Fruit Flavored Glowing Water Beverage. BlueTriton Manufacturers additionally owns and operates ReadyRefresh®, a customizable water and beverage supply service that has been licensed as a CarbonNeutral® enterprise.

Primarily based in Stamford, Connecticut, BlueTriton Manufacturers and its associates in the USA and Canada make use of roughly 6,600 associates. BlueTriton Manufacturers manages sources for long-term sustainability, and helps to preserve greater than 20,000 acres of watershed space. The Firm has 28 manufacturing services throughout the USA, 16 of that are Alliance for Water Stewardship (“AWS”) licensed throughout 15 websites, with eight of the licensed services being AWS Platinum, the highest-level certification.

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BlueTriton Manufacturers Names Kheri Holland Tillman as Chief Advertising Officer

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Hannah Arnold
The LAKPR Group
[email protected]


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